Tabloid and broadsheet comparison

Tabloid and Broadsheet: Jeremy Clarkson 

Tabloid (Daily Mirror): "Reverse gear"

"Reverse Gear" relates to Clarkson's job, also connotes negativity. "Reverse" is going backwards which therefore is further from positive. Thus,  his career is going downhill (in reverse) because he has upset the nation.

The Daily Mirror is opposite to the Guardian. There is only tiny parts of two articles on its cover, the rest is pictures and the gist of an article further into newspapers.

The cover story of Clarkson is more "in your face"style with a picture of him scratching the back of his head. The pun makes it look unprofessional and informal, unlike the Guardian which had no puns at all .("Reverse gear")_

There is a large amount of celebrity and pop culture related things scattered around the cover, such as "Gary may quit the X-Factor" this confirms what type of demographic the Daily mirror is aimed at,as the topics displayed interests a younger target audience.

Broadsheet ( The Guardian)

Unlike the Daily Mirror, the Guardian has small font and is neatly laid out in the columns with very little eye-catching material; the title of the newspaper is not obeying the rule of thirds where things are put in the top left corner as that is the area that our eye's are drawn to mostly. It is obvious that the Guardian knows it has an audience.

 The big picture of Jeremy Clarkson does not have any puns or quirky comments, it is straight to the point, unlike the Daily Mirror.

These stories use sophisticated language rather than slang and simplistic sentences. It is straight to the point. There is no smaller stories scattered around the front cover.

It has highlighted its "Film&Music" section at the top of the cover which seems to stay away from the pop genre of music and film.

"Clarkson v the union" makes this article sound more political.

Comparison:

In the Guardian Clarkson looks quite normal, not really an expression, possibly some annoyance at the paparazzi. However, the Mirror shows his image to look ashamed or guilty, with him touching the back of his head.

The Mirror also has a large "45p", to make sure potential buyers could see how cheap it is. Although, The Guardian has a quite small price tag which could be because they don't want to put people buying it when it is placed next to cheaper alternatives.